Saturday, December 1, 2012

Behind The Facade: Turning Tables

 ...with DJ GRADY
DJ Grady perfecting his craft

Mixing records and keeping the crowd hype is only the basic outline of what a DJ does.  DJ Grady has paved the way as a talented and influential individual, leaving a legacy behind him. Hosting mixtapes with mainstream artists is only the beginning of displaying his work ethic. Learn more about DJ Grady in the inerview here.
 
 
 
 
How important is your role as a DJ? How much control do you have over the crowd?
 
DJG: It's very important especially since majority of the special occasions that happen in people life consists of having a party or celebration of some sort or the fact that DJS are the ones who make this music biz spin. We're in the clubs, on the radio, serving mixtapes in the streets, etc. I have complete control over the crowd. I can walk into a event and automatically get a vibe on what to play and what not. I'll take a few risks to see my boundaries on my selection but all in all I get a vibe on what to play.
 
 
How long have you been a DJ? Could you see yourself doing it 10 years from now?
 
DJG: I've been a DJ for about 2 years seriously, and yes I can see myself DJing 10 years from now but in a better situation with it.
 
 
Who or what is your motivation to succeed in this field?
 
DJG: Honestly my motivation is my one year daughter and seeing my folks struggle growing up.
 
Who do you look up to in this industry and why?
 
DJG: I don't look up to anyone in this industry to tell you the truth, I give everyone the respect they deserve off get go but I haven't met anyone or followed anyone as close to look up to them.
 
 
There are a lot of DJs out here, how do you compare or stand out?
 
DJG: I really don't think about how many DJs there are, I just remind myself that I have a strong team and to keep grinding. My team keeps each other sane when we get out of wack and off track. We remind each other to stay focused on the goals that are set and close to accomplishing, if not already accomplished. I think what makes me stand out is my lack of the "set standard" these other DJs have set. I like to step outside the boundaries with new records and unsigned records that I feel should be thrown into rotation and just be heard. I think a lot of DJs are scared to get they hands dirty with HOT Indy records. They'd rather push the already established artists over the kid that has built his own buzz continuously doing shows and out in the streets promoting their tapes or trying get their records to DJs. They should get a shot as well.
 
 
Which project have you done that you could say is your favorite?
 
DJG: Haha, that's difficult to choose from but I would definitely have to say my Oh So 90's mixtape series with my brother DJ Flatline. The 90s jams will bring anyone back in time.
 
 
Do you have many repeat clients? Why is it important to retain those people?
 
DJG: Oh most definitely, its important for the ones who want to build with you. You're always going to need a DJ around so building relationships with people through good business can only bring more business.
 
What has been your toughest battle being a DJ?
 
DJG: It would have to be dealing with the egotistical people, janky promoters, and making people realize this is my job. I don't work for free or for the "home boy" deals, lol.
 
 
What areas are you planning to expand your DJ capabilities into?
 
DJG: I'm Co-Ceo of The Cinematix DJS & I'm a part of Mixtape Monopoly brand what we want to do is expand the brand into radio, satellite radio, clothing lines, and maybe an independent record label.
 
How do you plan to sustain your reputation?
 
DJG: By continuing to work hard, stay humble and conduct good business. 
 
 
 
 
Find DJ Grady on Twitter @DJGRADY
 
 
 
 
 
--Free<3
@InkStains_


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